Design , Adventures @ The ID , Book Report On Tue Jan 31, 2006
Patrick Whitney , director of the Institute of Design states nicely the value of design.
discovering users’ needs before your competition does, finding patterns in seemingly chaotic data that links user value to economic value, visualizing innovations early in the development process, and creating interrelated systems of solutions.This description states nicely the difference between the old way of looking at design and the new way of looking at design. Old design is implemented at the end of a development cycle to make something look/feel/sound good. New design is implemented at the beginning, middle and end of a development cycle to make something look/feel/sound good but also to help make something that people want, is profitable, innovative and works with other things in the world.
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